gap logo did gap blow its new logo launch?
The Gap quietly unveiled a new logo on its Website last week that is met with widespread disdain This week the retail company reverts to its original logo. Read the rest
gap new logo says bye bye news provider
Gap's new logo is going to be ditched by the company who plans to return to the classic one, according to the latest rumors. Even if it wasn't exactly a Read the rest
goodbye new gap logo
We hardly knew ye. Less than one week after the retailer unveiled a new lowercase Helvetica logo (right), the Gap has reverted back to its signature blue box (left): The new Read the rest
gap gets rid of new logo
NEW YORK (AP) -- Gap is back to blue . The casualwear chain will keep its decades-old white-on-navy blue logo after all. The move comes just one week after the Read the rest
gap's new logo flops oct 8 2010
After debuting a new logo earlier this week that immediately fueled backlash from customers, Gap is now reconsidering its design choice. Read the rest
an exclusive interview with the new gap logo co design
The Co.Design logo asked the new Gap logo a few questions about, you know, logo stuff. Read the rest
new gap logo is a box of fail
There's rebranding in a cool, fun, contemporary way. And then there's whatever the fuck Gap just did. Old Gap logo: New Gap Logo: I'll be back with more commentary Read the rest
gap gets a new logo photos poll
Gap has debuted a new logo on its website, doing away with the blue square we've come to know and love. There's no word if the stores will follow suit or if it's just an online thing Read the rest
gap's new logo stirs outrage from customers
Gap Inc.'s iconic blue-square logo, emblazoned on millions of shirts, hats and bags for more than two decades, got a makeover this week, drawing a backlash from customers who see the new look as ugly and bland Read the rest
deciphering the meaning of gap's new logo
Attention everyone, for signs you've known and maybe loved for years and years are about to change: The Gap has a new logo. The company didn't even welcome it with a launch Read the rest